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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Articlesby Shelley MikaSeptember 1, 2006

Idling Reduction Program - Anything But Idle

Florida county fleet uses GPS tracking to reduce idling and fuel costs, saving taxpayers money.

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Articlesby Shelley MikaMay 1, 2006

Fleet Metrics – Your Golden Nugget

Metrics can be used to help right-size fleets and determine accurate utilization statistics. These quantified measurements also enhance a fleet manager’s credibility to managers, colleagues, and customers.

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Articlesby Shelley MikaMarch 1, 2006

Five Steps to Database Integration

With the versatile utility of a Swiss Army knife, database integration can connect the “best of the best” in fleet management tools. When done properly, data integration eliminates duplicate data entry and generates valuable, up-to-date reports.

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Articlesby Shelley MikaJanuary 1, 2006

How to Right-Size Your Motor Pool

Too many vehicles mean an underutilized fleet and unnecessary cost. Too few vehicles or the wrong type of vehicle leads to unhappy customers. Right-sizing a motor pool requires more than simply guessing a ballpark figure.

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Articlesby Shelley MikaJanuary 1, 2006

Feds Lead the Way with Retread Tires

Retreaded tires offer management a cheaper, environmentally friendly alternative to purchasing brand-new tires for fleets.

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