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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Newsby Shelley MikaOctober 29, 2024

October 2024 Recall Roundup: GM, McNeilus, Motiv, Multiquip, and More

Are any of the vehicles in your fleet recalled? Check out the latest recalls of popular government fleet vehicles and equipment.

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Articlesby Shelley MikaSeptember 25, 2024

What You Need to Know About Renewable Diesel

Renewable diesel is sustainable, and many fleets have made the switch. But what is it exactly, and where can you get it?

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Articlesby Shelley MikaJune 2, 2024

How to Collect Reliable Fleet Data & What to Do With It

Three fleets share their data stories and lessons learned.

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Articlesby Shelley MikaFebruary 16, 2024

Recruit, Train, and Retain the Next Generation of Technicians

Technician recruiting and retention continues to be one of the biggest challenges in the fleet industry. Here are 13 tips to staff your shop by a fleet manager with decades of experience.

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Articlesby Shelley MikaSeptember 14, 2023

6 Inflation-Fighting Fuel Management Strategies

If fuel management wasn’t already a priority, inflation and subsequent steep fuel prices have pushed it to the top of the list. The latest technology aids in the ongoing effort — and even helps “fuel management” for electric vehicles.

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Articlesby Shelley MikaJune 15, 2023

How to Calculate the Right Vehicle-to-Technician Ratio

Staffing your shop appropriately isn’t as simple as knowing the number of vehicles in your fleet; other factors are part of the equation, too.

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Articlesby Shelley MikaMarch 6, 2023

What Does Asset Sharing Look Like Post-COVID?

Social distancing restrictions may have eased, but another threat looms larger... Three years later, social distancing no longer dominates fleet decisions, but does that mean asset sharing is back to normal?

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Articlesby Shelley MikaNovember 23, 2022

How to Manage Aging Fleet Vehicles

With the ongoing supply chain crisis, fleet managers may be tempted to hold on to vehicles longer. But one fleet manager says, ‘not so fast.’

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Articlesby Shelley MikaSeptember 14, 2022

Bridging the Technician Gap with Military Partnerships

The Department of Defense SkillBridge program gives fleets the opportunity to recruit technicians from the military and provide up to six months of training, all at no cost.

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Articlesby Shelley MikaJuly 29, 2022

Fine-Tuning Telematics: Four Case Studies of Effective Use

Telematics systems can seem overwhelming, but when put to good use, they can lead to more efficient operations, and cost savings. Four fleet managers shared their success stories at the 2022 Government Fleet Expo & Conference.

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