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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

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Articlesby Shelley MikaJune 4, 2019

How to Build a Pipeline for Technician Talent

Apprenticeship and internship programs prep industry newcomers for fleet careers.

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Articlesby Shelley MikaMay 10, 2019

Fuel Site Maintenance: 5 Things to Do Right Now

Maintaining your agency’s fuel sites is an important step in keeping them compliant and functioning — and ensuring fleet vehicles can access the fuel they need.

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Photo: Michael Schlosser
Articlesby Shelley MikaFebruary 28, 2019

5 Ways to Improve Your Online Remarketing Program

Is your fleet remarketing program performing its best?

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Articlesby Shelley MikaNovember 9, 2018

7 Steps to Bring Maintenance In House

On October 1, the City of Fort Wayne, Ind., ended a 22-year period of outsourced vehicle maintenance. Here’s how fleet management brought it all in house.

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Articlesby Shelley MikaOctober 19, 2018

How Iowa DOT Optimized Its Snowplow Lifecycles

Following the recommendation of an Iowa State University study, the Iowa Department of Transportation shortened snowplow lifecycles — here’s what happened.

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FN's SCAR 20S precision rifle. [|CREDIT|]Photo: FN
Articlesby Shelley MikaJuly 24, 2018

Tulsa Takes Home the No. 1 Leading Fleet Award

Demonstrating leadership with employees, customers, and the community secured the City of Tulsa, Okla., Equipment Management Division the win.

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Articlesby Shelley MikaJune 1, 2018

Procuring Newer, Safer Vehicles & Its Impact on Costs

Switching up a vehicle procurement strategy comes with additional expenses. But it can pay off, too.

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DeSantis Duty Raptor Holster (Photo: DeSantis)
Articlesby Shelley MikaJune 1, 2018

San Francisco’s Fire Engines Improve Efficiency

The San Francisco Fire Department was able to purchase smaller, more effective custom fire engines that can navigate to an emergency better — and safer, too.

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FLIR’s FSRS (Front Scope Rail System) mounts on an existing rail and provides scope rings plus an extended rail forward of the day optic. This is a great DIY solution for adding a forward-mounted thermal imager, especially for hog and predator bolt guns.
Articlesby Shelley MikaJune 1, 2018

How the City of Austin Reduces its Carbon Footprint

In order to meet a citywide goal to become carbon neutral by 2020, the City of Austin, Texas, found success in adopting multiple alternative fuels.

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Screenshot via KPRC.
Articlesby Shelley MikaJune 1, 2018

New York City’s Transition to a Safer Fleet

In part two of this four-part series of procurement, we look at the true cost of New York City's decision to purchase vehicles with additional safety features.

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