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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Articlesby Shelley MikaNovember 15, 2012

Edmonton's Program for Transformation: Working Together for Positive Changes

Provincial capital city Edmonton, Alberta, has the largest integrated municipal fleet operation in Canada and has earned numerous accolades for major improvements made over the last few years. However, focus on workplace culture may be its most significant achievement to date.

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Articlesby Shelley MikaNovember 15, 2012

Refurbishing Off-Road Equipment

When off-road equipment doesn't measure up in terms of performance or emissions requirements, fleets don't have to make the investment in brand-new units. For the City of Venture, Calif., refurbishing turned out to be an affordable and environmentally beneficial choice.

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Articlesby Shelley MikaOctober 12, 2012

The Pros & Cons of Warranty Work

Every warranty program comes with its own set of pros and cons. To reveal the true picture of warranty work, two fleets and a software expert share their experiences.

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Articlesby Shelley MikaMay 3, 2012

How to Write & Analyze a Customer Satisfaction Survey

A customer satisfaction survey can allow a fleet management team to improve problem areas and establish benchmarks for customer service. Do some research before starting.

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Articlesby Shelley MikaFebruary 29, 2012

New Ways to Bolster Fleet Safety

Driver safety programs are integral to a well-run fleet, but sometimes the traditional means only go so far. From driver training to incident recording, fleets discuss the successes and challenges of their safety programs.

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Articlesby Shelley MikaJanuary 11, 2012

Saving Money & the Environment through Oil Initiatives

As technology continues to develop, fleets have more opportunities to improve their use of and reliance on oil. Five fleet professionals weigh in on the strategy, challenges, and benefits of their oil initiatives.

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Articlesby Shelley MikaJune 1, 2011

Best Practices in Remarketing Off-Road Equipment

Remarketing can yield major resale dollars for “yellow metal” and other off-road equipment. Five fleet experts weigh in on some of the best ways to maximize resale value for off-road equipment.

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Articlesby Shelley MikaMay 1, 2011

Parts Operation: In-House or Outsource

A fleet’s parts inventory is critical to keeping its maintenance and repair process moving forward — and keeping units on the road. Several critical elements to consider are discussed from both the in-house and outsourced perspectives.

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Articlesby Shelley MikaSeptember 14, 2010

Insourcing Provides Mutual Benefits

The City of Moline, Ill., demonstrates the benefits of insourcing by providing maintenance services for its neighbor, the Rock Island Arsenal. The partnership has proven successful for both the city and federal fleets.

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Articlesby Shelley MikaSeptember 14, 2010

Managing Refuse Fleet Maintenance

Trash trucks require special maintenance. Multiple moving parts and typical start-and-stop operations present the biggest concerns. Automated lubrication systems and particular care of brakes and tires help mitigate the issues.

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