The City of Edmonton, Alberta, Canada, is adding 28 speed enforcement vehicles that will be easy to find when on the road. The vehicles will be marked with highly visible vinyl wrapping or decals, with “Drive Safe” written across the side of the vehicle. For added visibility, a flag on a flexible pole will be attached to each vehicle. Graphics installation is expected to be completed by January 2020.

The new models are part of the city’s Vision Zero attempts. Vision Zero is a global campaign to eliminate deaths and severe injuries among motorists, pedestrians, and cyclists. This can mean rethinking the way streets and sidewalks are designed.

“We’ve listened to feedback from Edmontonians about both the visibility and position of our speed enforcement vehicles,” said Jessica Lamarre, acting director for traffic safety at the City of Edmonton. “Making these vehicles easier to see helps remind everyone that safe driving is the priority on our roads. Reducing speeds reduces collisions, helps move us closer to our Vision Zero goal of zero traffic-related fatalities and serious injuries, and increases the livability of our community.”

The city posts roadside signs that inform drivers of oncoming enforcement areas and shares weekly updates of speed enforcement locations online. The city provides monthly reports for the number of tickets issued, vehicle speeds, the number of enforcement hours and driver feedback sign information on its Open Data Portal.