The State Farm logo will appear prominently on 52 State-owned and operated SSP trucks. Photo courtesy of the NJDOT.
TRENTON, NJ – New Jersey has entered into a public-private partnership with State Farm, which will sponsor the New Jersey Department of Transportation’s (NJDOT) Safety Service Patrol (SSP) program. State Farm will provide NJDOT $1.8 million annually for three years, with two annual renewal options. NJDOT will acknowledge the sponsorship in several ways, including placing the State Farm logo on SSP trucks and on highway signs indicating patrol areas, according to a release from the NJDOT.
The State Farm logo will appear prominently on 52 State-owned and operated SSP trucks, 120 roadside SSP signs, on the uniforms of NJDOT employees who serve as SSP drivers, on the NJDOT SSP Web page, and on the comment cards that drivers provide to assisted motorists.
SSP drivers patrol highways within the State, assisting motorists whose vehicles have become disabled as a result of a crash, a mechanical failure, or other cause, and provide safety for emergency responders. Through financial support provided by State Farm, NJDOT will be able to reallocate resources to other high-priority safety needs to benefit New Jersey motorists.
State Farm sponsors motorist-assist patrols in seven other states including New York, Pennsylvania, Maryland, Georgia, Florida, Indiana, and Kansas.
Travelers Marketing responded to NJDOT’s November 2011 request for proposals on behalf of State Farm and was awarded the sponsorship through a competitive bid process. All sponsorship funds will be used to support the SSP program, including safety equipment, reflective tape for patrol vehicles, brochures, and comment cards.
The SSP program operates on an annual budget of approximately $6 million. Approximately 70 NJDOT employees staff the program as drivers.
“Safety is the top priority at NJDOT,” said NJDOT Commissioner James Simpson. “We are proud to team with State Farm on this joint venture that supports the Safety Service Patrol program and which creates opportunities for NJDOT to direct funding to other high-priority safety projects that will benefit New Jersey residents.”
Related Article:
Indianapolis Receives 5 Trucks In Exchange for Company Branding
