Bobit Business Media Inc. (BBM) is launching a new rewards initiative, B2X Rewards. The gamified incentive program is designed to increase engagement across BBM’s websites, eNewsletters, events, and TheFleetSource.com.
This initiative is meant to encourage industry professionals to interact with BBM’s trusted content and connect with product suppliers, creating a new value layer for both their audience and advertisers.
What to Know and How to Earn Points
Starting on January 29, 2026, their B2B audience readers can earn points for engaging in the content they already trust by exploring product pages on TheFleetSource.com and booking meetings with their list of suppliers. Points can be redeemed for exclusive incentives such as conference-related and expert-led rewards, including attendee tickets, flights, hotel stays, and more.
“B2B media consumption habits need to be encouraged and measured, shifting from circulation and audience impressions to engagement,” said Colin Sutherland, CEO of BBM. “By gamifying our content consumption across our websites, media, and events, we expect to welcome a new generation of business professionals who have not otherwise consumed print or editorial content.”
The rewards program will start with an integration across TheFleetSource.com on January 29, 2026, with other websites, eNewsletters, and events included throughout the year. B2X Reward’s slogan for this program is “Read. Learn. Earn.” a nod to showcases how their audience will earn rewards by interacting with trusted insights and expert editorial expertise that they already trust and follow.
