Red Government Fleet with star logo
MenuMENU
SearchSEARCH

Bright Ideas: Customer Service

One of the best practices fleets have found useful in improving operations and customer satisfaction is regular customer feedback, which can be as simple as informal conversations or observations.

by Staff
July 13, 2009
2 min to read


Click here for full article.

Service Level Agreements
Service level agreements (SLAs) ensure consistently high customer service and satisfaction levels. Becoming more common in public sector fleets, SLAs are designed to fulfill end-user requirements, documenting allowable downtime and identifying cost issues and customer performance requirements. Fleets using SLAs usually have multiple agreements with different user departments, such as fire, solid waste, police, public works, or street maintenance. SLAs create a professional business relationship with a customer department by outlining mutual expectations to help eliminate miscommunications, misunderstandings, and mistakes.

Best Practices

  • Create a fleet team culture that values customers, even the difficult ones. Continually rein force service standards.

  • Use metrics to track customer satisfaction and progress.

  • Solicit regular feedback from customers using annual customer surveys, but also use informal methods as simple as conversations and direct observations.

  • Be proactive — contact customers for their input and evaluations.

  • Gauge staff job satisfaction. Walk the shop.

  • Reward staff behavior that exhibits a customer-service mentality.

Tagged for Immediate Feedback
The City of Long Beach, Calif., the County of San Diego, and Palm Beach County, Fla., all use customer service feedback hangtags placed in serviced vehicles. Customers answer a few yes/no evaluation questions. In Palm Beach County, customer surveys on new in-service assets help fleet staff determine most important services and allocate resources to meet customer expectations.

"The City of Portland, Ore., fleet department created a “Red Zone” in the maintenance parking area. When alerted by the user department fleet liaison to take a vehicle in for preventive maintenance, the operator leaves the vehicle in the specially-lined slots, where it is found the next morning after servicing. The system saves time and enhances productivity and communication, factors that have helped improve fleet PM compliance from 34 percent to 93 percent."
—John Hunt, fleet manager, City of Portland, Ore.

Subscribe to Our Newsletter

More Operations

Weekly cheat sheet reset button.
Operationsby Staff WriterFebruary 6, 2026

Is Fleet in a Reset Mode? | GovCast Shorts

On the go and want a snapshot of our top industry news? Check out Government Fleet's new video short of what's been happening.

Read More →
person at laptop taking survey.
Operationsby Staff WriterFebruary 6, 2026

Are You Paid Enough? Fleet Salary Study Open

Work Truck, Automotive Fleet, and Government Fleet have partnered to conduct a salary survey to determine the average salary for a fleet management position in commercial and public sector fleets.

Read More →
SponsoredFebruary 6, 2026

Hybrids: Electrification Without the Challenges

Hybrids bridge the gap between ICE vehicles and EVs, making them a smart choice for fleets that want to reduce emissions but aren’t ready to fully electrify. Hybrids, which are powered by internal combustion engines and electric motors, capture the benefits of electric power without the barriers many organizations find challenging.

Read More →
Ad Loading...
Image showing fleets dealing with budgets, data, and people for success.
Operationsby Nichole OsinskiFebruary 1, 2026

Fleet Performance Comes Down to People, Data, and Budgets

When it comes to the public sector, outcomes are usually driven by three areas fleet leaders can actually control, but it’s combining these into one operating model where operations see the most success.

Read More →
SponsoredFebruary 1, 2026

Why One Car Wash Wasn’t Enough For This Fleet

Limited wash locations can increase travel time, fuel costs, and admin work for fleets. Here’s how one government fleet expanded access and simplified operations.

Read More →
fleet image of check report and words cheat sheet.
Operationsby Staff WriterJanuary 30, 2026

Leading Fleets Lessons, Autonomous Policing, and the BEV Reality Check | The January Dispatch

To keep you in the loop, this episode is a quick reset on what mattered during the past month, from how to turn award season into a practical self-audit to what “leadership” looks like.

Read More →
Ad Loading...
image with the words read learn earn and a BBM star.
Operationsby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches New Rewards Program for Industry Professionals

The new rewards initiative, B2X Rewards, is a gamified incentive program designed to increase engagement across BBM’s websites, eNewsletters, events, and TheFleetSource.com.

Read More →
Government Fleet's weekly cheat sheet for the end of January.
Operationsby Staff WriterJanuary 29, 2026

Cold Weather, EV Reality Checks, and What Fleet Leaders Are Doing Next | GovCast Shorts

On the go and want a snapshot of our top industry news? Check out Government Fleet's new video short of what's been happening.

Read More →
Image of man applying for leading fleets.
Operationsby Nichole OsinskiJanuary 28, 2026

Your Leading Fleets Application Can Do More Than Win an Award

Hear directly from this year's judges on what separates standout submissions and use their tips to submit a clearer, stronger application.

Read More →
Ad Loading...
A DASH electric bus parked on a city street in Alexandria, Virginia.
Operationsby News/Media ReleaseJanuary 27, 2026

City of Alexandria's DASH Partners with ABM to Support EV Bus Charging Infrastructure

DASH is expanding its electric bus operations in Alexandria, Va., with new in-route charging infrastructure.

Read More →