Red Government Fleet with star logo
MenuMENU
SearchSEARCH

Breaking The Mold

Lessons learned from a high school athlete. Recommendations for individuals in the public sector to break the mold in fleet management.

Facundo Tassara
Facundo TassaraFleet Success Ambassador, RTA: The Fleet Success Company.
Read Facundo's Posts
April 1, 2024
Breaking The Mold

How can fleet manager break the mold within the industry? 

Photo: Government Fleet

4 min to read


Life lessons can come at you from every direction, people of all ages, sports, movies, books, you name it. I’m not quite sure how I initially came across Gaby Rourke, although now that I think about it, it likely has something to do with X’s (Twitter’s) algorithm of feeding me things I like…in this case, all things soccer!

The Phenomenon of Multi-Sport Marvel

Gaby is a local high school athlete, but not your average athlete, she is nothing short of a rockstar athlete. She first caught my attention because of her outstanding goalkeeping at a local high school in the Jacksonville, FL area, just down the street from me.

And then football season came around, she was suited up kicking field goals for the varsity football team. And then, she was holding up the MVP trophy at the U.S. Army All-American national flag football game. And then, she was playing volleyball for her high school team. And then the kicker (literally in this case) that truly inspired me, the score was 2-2. Gaby stepped up to take a free-kick (90 yards from her goal line, with her goalie gloves on) while the crowd was chanting “over-rated!” BOOM, she scored from that freekick making the score 3-2.

And then, for the finishing touch in the SAME game, a 50-yard free kick. She decided to take a shot on goal by floating the ball over the goalkeeper, a wise move knowing the defending goalkeeper likely wasn’t standing on her own goal line and would likely come out a bit further to challenge a 50/50 ball. Ball goes into the net, final score, 4-2. It was like a Disney movie.

What does Gaby Rourke and her ability to be a multi-sport, high-performing, kick-walls-down athlete have anything to do with fleet management? Breaking the mold. 

Photo: Facundo Tassara

Drawing Parallels: Gaby Rourke and Fleet Management

So what does Gaby and her ability to be a multi-sport, high-performing, kick-walls-down athlete have anything to do with fleet management? She is breaking the mold, much like fleet managers need to break several molds. Why can’t a female be a star in a mostly male-dominated sport like football? Why can’t a goalkeeper also be the finesse finish freekick taker? I’m sure Gaby would just tell you she was doing her job.

So, I’ll ask the question again, why shouldn’t fleet managers be breaking the mold? Let’s briefly acknowledge the truth, and it may get a little uncomfortable. The automotive service industry isn’t a fashionable, respected, or even highly sought-after industry. In fact, from the moment we interact with people we meet, we have to build trust because mechanics, shop owners, and fleet managers have this reputation of not being trustworthy people.

Unfortunately, it’s usually the very few with unethical practices that ruin it for the rest of us. To most, we are just the people in the background fixing vehicles. Dirty and unprofessional. Well, I have news for the entire world, we keep it all moving…from everyday last-mile deliveries to emergency services, to public works crews, fleet professionals literally keep the flow of goods and services moving.

 

Strategies for Breaking the Mold in Fleet Management

So what’s my recommendation for you to break the mold in fleet management? I have several:

  • Stop being so comfortable at work, dress to impress. My rule of thumb when I was a fleet manager was to dress on at least the same level as those leaders I’d be interacting with. You know, the people that have the power to get you what you need.

  • Be able to communicate your needs as a fleet on similar terms that your superiors are familiar with. Figure out how to translate automotive KPIs and fleet speak directly into a lingo that means something to them. Believe me, they’ll have a soft spot and a specific style that they are looking for.

  • Fleet management, particularly in the government, will get very political. You may not like it, but if you are going to be successful, you need to play the game. That’s part of the job, full stop.

  • Attend council meetings now and then, even if you are not on the docket. When you attend a council meeting and you are on the docket, chances are, you are not paying attention because you are nervous about the potential grilling you are about to receive. When you attend one for the sake of just attending, you’ll be able to learn more about the process and how you need to prepare.

  • Don’t fall for the “government fleet is not innovative” sentiment oftentimes held by those in the private sector. I have always said that government fleets are very innovative, it’s the government process that discourages innovation because it slows it down…but that doesn’t mean it prevents it. Be innovative, just be patient too.

Subscribe to Our Newsletter

More Blog Posts

Fleet Voicesby Staff WriterNovember 20, 2025

How Electric Vehicles as a Service Could Reshape Public Fleets

How the EV model can address concerns about meeting state mandates, cost, emissions and range anxiety.

Read More →
Fleet Voicesby Rachael PlantNovember 19, 2025

14 Metrics Government Fleets Should Track

The metrics government fleets should track to get a full understanding of their fleet operation.

Read More →
Fleet Voicesby Facundo TassaraNovember 12, 2025

Pick One: Hire a Technician or a Data Analyst

Short on techs and drowning in data, which single hire moves your fleet farther—a technician or a data analyst—and how does AI change the calculus?

Read More →
Ad Loading...
Fleet Voicesby James "Jimmy" JohnstonNovember 10, 2025

Why Refuse Truck Tech Must Serve the Operator

Ride along on a pre-dawn refuse route to see how operator-first, integrated safety technology turns split-second risk into preventable events and why purpose-built trucks are the next step in fleet safety.

Read More →
Fleet Voicesby Rachael PlantOctober 31, 2025

7 Tips for Smarter Fleet Management

The potential to manage your fleet effectively while ensuring the safety of both employees and the community can often go untapped, but there are certain habits you can adopt to get to that point.

Read More →
Fleet Voicesby Jason AlbericiOctober 3, 2025

Why Benefits Are Key for State and Local Fleets Looking to Win Federal Talent

State and local agencies have a unique chance to recruit skilled federal employees affected by workforce changes, but doing so will require strengthening total rewards packages with competitive benefits and financial wellness support.

Read More →
Ad Loading...
Fleet Voicesby Mike ClearySeptember 23, 2025

Diagnostic Strategies, Industry Insights, and More: Tech Corner Begins

Industry veteran Mike Cleary shares his journey in automotive and truck diagnostics while setting the stage for future insights, tips, and strategies aimed at helping fleet professionals sharpen their technical and diagnostic skills.

Read More →
Fleet Voicesby Nick LeeSeptember 19, 2025

Succession Planning for Public Fleet Leaders

As fleet leaders approach retirement, one critical question looms: Who will take the wheel when they step aside?

Read More →
Fleet Voicesby Rachael PlantSeptember 2, 2025

A Complete Guide to Being a Fleet Manager [Part 2]

Fleet managers are the ones who coordinate keeping fleet assets safe and running while staying apprised of industry challenges that could impact staffing, uptime, costs, routing, etc. But the key question is: How?

Read More →
Ad Loading...
Fleet Voicesby Peyton WinsteadJuly 16, 2025

Getting Started with Vehicle-to-Everything Tech: Use Cases to Maximize Benefits

Tools like V2X technology can help address current fleet issues , it can also be difficult to find real-world examples of how to actually do it.

Read More →